Simply getting links from many other websites is not enough for your website to rank well in the search engines. The quality of your anchor text will play a huge factor in ranking your pages for specific keywords, especially competitive ones.
What is Anchor Text?
Anchor text refers to the words that make up a link; they are the words that turn your mouse cursor into a finger-pointing hand. For example, in the sentence, "I really like to go to this store," "this store" is anchor text for the link.
Why is Anchor Text Important?
Search engines gather data by traveling around the web via links, jumping from page to page. Links are the lifeblood of a search engine and are used as key indicators for identifying the topics of the pages they're about to go to. If 100 sites link to a site with the link "Texas Architect" or similar words, the search engine can be fairly confident that the site is about an architect in Texas.
If you want a page to rank for a keyword that is particularly difficult, be sure to focus on getting the keyword in your anchor text. Many newbies will request links to the page they're trying to boost and forget about the anchor text. While getting links to the page is most certainly going to help, you should try to get at least part of your keyword into the anchor text whenever you get the chance.
Varying Anchor Text Slightly
Imagine this scenario: you know which keyword you want to target, and you're starting to get links with the desired keyword. That's great, but you should be careful about getting too many links that look exactly the same. If you have 99% of the links that are pointing to your page with "Rocky Mountain Oysters," that will send up a red flag at Google that these links probably are not normal links. This is bad! You don't want to make Google suspicious.
Instead, when you request other people to link to your page, ask for variations of that keyword, such as: "Rocky Mountain Oyster", "Alternative Oysters," "Rocky Mountain Festivals," "Rocky Mountain Foods," and so on. It is because people have exploited anchor text in the past that you have to be careful about the way you do it today.
Keywords and URL Alignment
When getting all of these links with the desired anchor text, make sure that you're linking to the correct page, as a very common mistake to simply link to the homepage (www.example.com) instead of the page that should be getting the link (www.example.com/rocky-mountains/oysters.php).
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